It’s likely that most of us remember this message on Truth by its owner. It was March 13, 2025. It was an example of the 'American First' agenda of the current American president. Although Italian wine was not his direct target, the export was affected as part of broader US tariffs on EU wines, Champagne and alcoholic products. The goal was to harm European businesses and promote U.S. manufacturing and jobs. After a few months, can we say that this goal has been achieved?