There are many good reasons to attend the incoming Wine 2 Wine Business Forum (scheduled on the 13th-14th of November): excellent international speakers, topical workshops, professional updates, and meetings with new and old friends. I don’t know any other international wine event able to bring together - year after year - so much value in just two days. That traditional wine business forum, though, doesn't limit itself to the only days of the event: throughout the year, it keeps sharing helpful information for wine professionals. The following is one of them: curious to know what are the 150 most-placed Italian wines in American restaurants? You can find the complete list here. Data partner Somm.ai powers the list and provides users with a unique snapshot of the drinking habits of American restaurant-goers, enabling producers to understand evolving tastes, preferences, and price points, all with the overall objective of improving on-premise sales.
Here there are a few key findings:
The three best-selling wines cost under $60 (€55)
There are 92 red wines, 30 white, and 28 sparkling.
While 58 wines cost more than $100, 92 cost less than $100
The average price for a bottle of wine on this list is $148 (€136)
Wines from Tuscany, Veneto, and Piedmont are the most popular
"The list of the 150 top-selling wines in American restaurants provides a fascinating insight into the consumer habits of American drinkers and is essential reading for any Italian producer interested in the American market. - said Stevie Kim, managing director of Vinitaly International - It tells us what Americans are drinking and includes crucial information about pricing and market trends."
Jeremy Hart, Chief Strategy Officer and Co-Founder of Somm.ai, claimed: "We are delighted to collaborate with wine2wine Business Forum to help Italian producers better understand consumer behavior in the US on-premise market. The restaurant industry is dynamic and constantly evolving, and staying up-to-date with the latest trends and consumer preferences can be challenging. Our data analytics tool gives producers invaluable insight, allowing them to make better-informed decisions about approaching this complex but lucrative market.”
Somm.ai was founded by 29-year-old David Kong and is used by several leading wine companies. Representatives from Somm.ai will be at the Wine2Wine Business Forum 2023 in Verona to introduce the data and answer attendees' questions.
To be updated about the program of Wine2Wine Business Forum, follow their social channels and the official website - and remember to book your seat!